Think ahead.
Protect your livelihood.
Pehle Socho tells a street vendor, a produce seller or a small shopkeeper, in Hindi and by voice, what tomorrow's weather could cost them in rupees, and the two or three things to do about it today.
- 1काम का समय सुबह 7–11 और शाम 5–9 रखें
- 2जल्दी खराब होने वाली सब्ज़ी 20% कम रखें
- 3₹500 अतिरिक्त cash अलग रखें
Four steps a vendor already understands
बताओ · Tell
Tell us your work, where, your usual income and hours. Under five minutes, by voice if you like.
समझो · Understand
Every morning: today's risk, what it could cost you in rupees. Always a range, never a falsely exact number.
करो · Act
At most three specific actions: change hours, cut perishable stock, keep cash aside. You tell us what you did.
नापो · Measure
Next day we ask what actually happened. Estimate → action → outcome: the loop that makes the next advice better.
“आज कितना माल रखूँ?”
Tap the mic and ask in your own words. Answers use your profile and today's forecast. Never a generic reply. Short by default; “और detail बताओ” when you want the reasoning and the source.


Five days of rain. 45°C. Sales down 20%.
Pick a situation and see the likely hit to income, stock and cash, side by side with the same week with a preparation plan. Assumptions are listed and editable; confidence is stated.
The AI explains. It never calculates.
Risk, exposure and savings come from a deterministic model fed by the live forecast and the user's own profile. The language model only turns them into plain Hindi, and its answer is rejected if it contains a number the model did not produce. Every estimate carries its source, timestamp and “यह अनुमान है, गारंटी नहीं।”
- 1Live forecastOpen-Meteo, hour by hour, for your area
- 2Your profileWork, hours, income, stock, savings
- 3Risk engineFixed rules give rupee ranges
- 41–3 actionsExplained in Hindi, by voice
A working prototype. Zero users yet. A Jaipur pilot next.
We are at prototype stage and say so. The first pilot is 20–50 urban food and produce vendors in one city, in Hindi, with real daily use. We measure whether people understand their risk, act on it, and report less loss. Not downloads or time in app.
Resilience intelligence for the people you already serve
Deploy Pehle Socho to a cohort and see aggregate risk, geography, intervention uptake and self-reported outcomes. Anonymised, never individual. Users stay free; institutions pay for deployment, dashboards and impact reporting.
Talk to us about a cohortFree on your phone, in Hindi or English
Join the pilot, or partner with us
Vendors in Jaipur, field organisations, climate programmes, funders: we would like to hear from you.